Bob Resnick has specialized in K-12 school market research for most of his career. His descriptions of market size and growth trends in K-12 are based on original surveys conducted by his company, Education Market Research, using a school market information gathering network comprised of tens of thousands of educators at all grade levels. Forecasts of future growth come from analysis of historical patterns and projections of student enrollments and per pupil expenditures.

Presenter: Dr. Robert Resnick, Education Market Research Participants: All Conference Attendees

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Content – Content is structured to ensure that all students meet grade‐specific expectations as they develop literacy skills aligned to college and career readiness expectations.

Equity and Accessibility – Materials are free from bias in their portrayal of ethnic groups, gender, age, disabilities, cultures, religion, etc, and contain accommodations for multiple learning styles, students with exceptionalities, English Language Learners, and cultural differences.

Assessment – Materials provide tools for a balanced approach to assessment including both formative and summative assessments in multiple formats not only to guide instruction but also to identify student mastery of content.

Organization and Presentation – Information is organized logically and presented clearly using multiple methods and modes for delivering instruction that motivate and increase literacy as students engage in high interest,authentic activities.

Instructional Design and Support – Instructional design utilizes research‐based instructional strategies, offers suggestions for appropriate scaffolding, emphasizes the importance of vocabulary acquisition, provides opportunities to engage in high interest, age‐appropriate activities that mirror real‐life situations, and make cross‐curricular, global connections.